NP Dodge
This is the land of possibility
NP Dodge, founded in Omaha, Nebraska, in 1855, is one of the oldest independent residential real estate brokerages in the U.S. While this fact is impressive, it reflects more on the company’s past than its present. With significant turbulence affecting the industry in recent years, NP Dodge recognized the need for a refreshed narrative — one that focuses on the present and offers a vision for the future.
Following a complete rebrand, NP Dodge approached Tuo Studio for an anthemic campaign that would embody their hyper-focused vision for the region. Together, we crafted a bold new expression of their brand ethos, infusing NP Dodge with the energy and momentum to uphold their ongoing promise.
Creative Direction
Video
Photography
Copywriting
Integrated Campaign
The real estate industry is flooded with marketing efforts that perpetuate the stereotypical, cliché image of the real estate agent. Pair that with generic imagery of homes and keys in hands, and the result is a mere caricature of the profession and those that practice it.
We approached the video with a strong commitment to celebrating the real agents of NP Dodge, capturing them in authentic settings around Omaha, at the intersection of their personal lives and careers.
Tuo was also commissioned to shoot a collection of regional photography that would accompany the various campaign touch-points. The driving theme of possibility from the video also influenced the editing style of the photos: bright, vibrant and promising.
Photographer, James Hill
“Working with Tuo Studio is like having an incredibly talented team fully aligned with your company. They took the time to fully understand our goals, our brand, and our challenges, and they approached the project with a level of dedication and care that felt deeply personal. Patrick’s leadership and hands-on approach ensured everything was seamless and aligned with our vision from beginning to end. Their creativity, professionalism, and commitment to delivering exceptional results are unmatched. We couldn’t recommend Tuo Studio more highly!”
Jodee Drake-Soto, Vice President, Marketing & Business Development
