Village Properties
Ready for what’s ahead
Village Properties is the kind of brand that manifested naturally in its region, driven by the principles and vision of their leader – in their case owner & broker, Renee Grubb. For nearly 30 years, their organization has navigated the complexities of the real estate markets in the Santa Barbara region with discipline, gratitude and implacable grace.
Village Properties approached Tuo in need of a messaging framework and campaign to equip their team and agents with a brand story that reinforces the intrinsic value and character each and every member brings to the communities they serve.
“We were thrilled to collaborate with Patrick and his team. Their ability to connect, listen, synthesize, and craft brand messaging that resonates authentically with our brand is truly special. Equally, their expertise in guiding teams through the creative process ensures purposeful alignment as concepts are presented and brought to life. Patrick’s commitment to our experience was evident throughout, making the entire process clear, insightful, and enjoyable.”
Billy Goldstein, Director of Business Development & Strategy
Creating a solid brand story matrix for a B2B2C strategy is only achievable when you identify the significant overlaps between the organization and its consumers. In the case of Village Properties, their principled approach to business, along with unwavering dedication and philanthropy to the communities they serve, aligns perfectly with the needs and concerns of both agents and consumers. We crafted a story organized around three distinct and own-able themes that serve as the platform for all messaging impressions in the campaign.
